Contractor profile
VITALSMARTS, LC
Doing business as CRUCIAL LEARNING
Active registration
UEIHN5DPXQDW555
CAGE code3GL44
Primary NAICS611430
LocationPROVO, UT, 84604
Federal obligations$2M
Prime awards27
Active awards5
Latest award actionJul 21, 2026
Federal award activity
Public award recordTop federal customers
- Department of Defense9 awards$910,834
- Department of Veterans Affairs7 awards$469,917
- Department of the Treasury2 awards$428,000
- Federal Mediation and Conciliation Service1 awards$270,155
- Department of Justice1 awards$123,707
- National Aeronautics and Space Administration2 awards$51,745
- Executive Office of the President1 awards$25,223
- Department of State3 awards$11,130
NAICS award mix
- 61143015 awards$1M
- 6117105 awards$575,276
- 5131302 awards$134,679
- 3391121 awards$105,000
- 5416111 awards$59,925
- 3231171 awards$25,000
- 5111301 awards$13,250
- 5416181 awards$4,134
PSC award mix
- U0993 awards$568,280
- U0083 awards$562,867
- 69105 awards$514,045
- 76106 awards$210,972
- U0092 awards$136,013
- U0062 awards$134,792
- 65151 awards$105,000
- U0021 awards$27,450
Contract vehicles
- W91QF425DA0071 awards$134,679
Potential recompetes
- Department of Veterans Affairs$25,000
- Department of Defense$360,596
- Department of Veterans Affairs$105,000
- Department of Defense$100,992
- Department of Veterans Affairs$59,925
Prime award history
| Award | Agency / office | Category | Value | Dates |
|---|---|---|---|---|
| 36C26026P0627CRUCIAL LEARNING LICENSING, WORKSHOPS, AND CERTIFICATION | Department of Veterans Affairs260-NETWORK CONTRACT OFFICE 20 (36C260) | NAICS 541611PSC U006 | $59,925 | Aug 1, 2026 – Jul 31, 2031 |
| 36C24826P1018CRUCIAL LEARNING | Department of Veterans Affairs248-NETWORK CONTRACT OFFICE 8 (36C248) | NAICS 339112PSC 6515 | $105,000 | Jul 8, 2026 – Sep 14, 2026 |
| 36C24626P0571CRUCIAL CONVERSATIONS SUPERVISOR KITS | Department of Veterans Affairs246-NETWORK CONTRACTING OFFICE 6 (36C246) | NAICS 323117PSC 7610 | $25,000 | May 15, 2026 – May 14, 2027 |
| SPMYM121P1034N4215810210477 TRAINING KITS | Department of DefenseDLA MARITIME - NORFOLK | NAICS 511130PSC 7610 | $13,250 | May 5, 2021 – May 12, 2021 |
| N0018926PW021CRUCIAL LEARNING ENTERPRISE PLAN ASSESSMENT. | Department of DefenseNAVSUP FLT LOG CTR NORFOLK | NAICS 611710PSC U099 | $360,596 | Mar 5, 2026 – Mar 15, 2027 |
| W91QF426FA059AMSC STRENGTHS DEPLOYMENT INVENTORY LEARNING ASSESSMENTS PROCUREMENT FOR FY 26 UNDER CONTRACT W91QF425DA007. | Department of DefenseW6QM MICC-FT LEAVENWORTH | NAICS 513130PSC 7610 | $134,679 | Mar 5, 2026 – Aug 6, 2026 |
| SP470226P0002SDI EDUCATIONAL SERVICES | Department of DefenseDCSO COLUMBUS-DIVISION-1 | NAICS 611430PSC U009 | $100,992 | Jan 26, 2026 – Jan 25, 2029 |
| 15BNAS23C00000202CRUCIAL LEARNING TRAINING 1. CRUCIAL CONVERSATIONS FOR ACCOUNTABILITY 2. GETTING THINGS DONE V3 3. POWER OF HABIT | Department of JusticeNATIONAL ACQUISITIONS - CO | NAICS 611430PSC U008 | $146,393 | Sep 25, 2023 – Jan 31, 2024 |
| 36C24624P1135CRUCIAL LEARNING COURSE MATERIALS AND TRAINER | Department of Veterans Affairs246-NETWORK CONTRACTING OFFICE 6 (36C246) | NAICS 611430PSC U006 | $74,867 | May 6, 2024 – May 5, 2025 |
| 36C25922C0152CRUCIAL CONVERSATION TRAINING | Department of Veterans AffairsNETWORK CONTRACT OFFICE 19 (36C259) | NAICS 611430PSC U008 | $169,005 | Sep 29, 2022 – Sep 28, 2025 |
| 93310021P0008CONFLICT MANAGEMENT CERTIFICATION COURSES | Federal Mediation and Conciliation ServiceFMCS | NAICS 611430PSC U008 | $270,155 | Apr 5, 2021 – Apr 4, 2023 |
| 45450125P1667TRAINING | Equal Employment Opportunity CommissionEQUAL EMPLOYMENT OPPORTUNITY COMM | NAICS 541618PSC U099 | $4,134 | Jul 24, 2025 – Jul 23, 2026 |
Award links and obligation totals come from USAspending.gov public records.
Industries and classifications
Public points of contact
KYLE MOOSMANNGovernment business
MARGARET BRANDISDIRECTOR OF CONTRACTSAlternate government business
RANDY TOMLINSONElectronic business
TIFFANY HUNTERAlternate electronic business
Names and titles are reproduced from the public registration. FedRoster does not guess or enrich personal contact details.